Whole Foods

This was the first time I worked with marketing research in this way. What you are seeing is the survey results being used to statistically test hypothesis. This method provides decisive answers to business assumptions. Excitingly, we have seen Whole Foods Market start to advertise the 365 by Whole Foods brand more. This is not to say that the company got the idea from this project, but it looked like we were on to something! - Imani; CEO of Craft Consulting Company.